#INFLUENCE

Inspiring and encouraging influencers to get the most out of their digital presence.

Why actors are moving to YouTube

Why actors are moving to YouTube

Gone are the days when children dreamed of becoming movie stars, today’s children want to be YouTubers and Vloggers. There are a variety of reasons for this change, but the biggest one is because millennials are c...

How not to influence people

How not to influence people

Influencers need to be careful about who they work with, making sure that the company or product they work with matches their lifestyle and values. Otherwise, their credibility and authenticity towards their followers will disappe...

Why influencers need a content calendar

Why influencers need a content calendar

Being an influencer goes far beyond scheduling Instagram posts for a given day. It's making sure that social media activity is aligned with other marketing efforts such. Enter the content calendar

How To Leverage Instagram Stories To Showcase Your Work

How To Leverage Instagram Stories To Showcase Your Work

Since the launch of Instagram stories in 2016, the feature has mostly been used to document small glimpses of people’s lives; what they eat, drink, see and where they go. However - as always - there are early adopters and creati...

Why You Should Consider Micro-Influencers for Your Next Campaign

Why You Should Consider Micro-Influencers for Your Next Campaign

Influencers are winning the hearts of consumers by storm all over the globe, so it may be no surprise that we are noticing that many brands are putting influencer marketing into practice. The main problem is that brands often have...

Mexico's best kept secrets

Mexico's best kept secrets

Mexico is a truly diverse country and has amazing cities, beautiful beaches, ancient ruins and natural wonders all within it's country's borders.